Web design & development
A website is a commercial instrument. We build it like one.
Custom design and development on WordPress, engineered for speed, search visibility and the one thing a brochure never does: turning a visitor into an enquiry.
What you get
Six things every build does, without being asked.
These are not upgrades or optional extras. They are the baseline, because a site without them is a liability dressed up as an asset.
Loads before patience runs out
Compressed and correctly sized imagery, deferred scripts, Cloudflare in front. Speed is the most dependable conversion gain available to any site.
Designed for the phone first
Most of your traffic arrives on a handset. We design there first and test on real devices, not only in a resized browser window.
Built to be found
Clean heading structure, fast Core Web Vitals, structured data, and a page for every search a customer actually types.
Hardened, not hopeful
Validated forms, rate limiting, security headers, no plugin sprawl, and an SSL certificate that renews itself.
Editable without a developer
Built in Divi so your team can change text and images confidently, with a recorded walkthrough of exactly how.
Measured from day one
Analytics and Search Console connected at launch, with goals set on the actions that represent money rather than on page views.
Scope
Four kinds of build. Find yours.
A presence that closes the trust gap
For established businesses whose work already speaks, but whose website undersells it. Five to eight pages, written and structured so a serious buyer finds the reassurance they came looking for.
- Service pages built one per search intent
- Case evidence and client proof laid out properly
- Validated enquiry form with spam protection
- Google Business Profile connected
- Team, accreditation and compliance pages
A store that clears into your account
WooCommerce built for South African trading: local payment gateways, courier-aware shipping rules, and stock you control from your phone.
- Payment gateway integration and testing
- Shipping rules by weight, region or courier
- Stock, variants and bulk product import
- Abandoned cart and order notification emails
- Product schema so listings show in search
Built around the enquiry, not the brochure
For businesses where one good lead pays for the site. Every page drives towards a qualified enquiry, and every enquiry is captured, stored and routed to a person.
- Qualification questions that filter time-wasters
- Enquiries stored in WordPress, not only emailed
- Click-to-call and WhatsApp routing on mobile
- Landing pages built per campaign or per suburb
- Goal tracking wired to Analytics and Google Ads
One system, many divisions
For groups, franchises and multi-branch operations that need consistency without every division waiting in the same queue.
- A component library each division reuses
- Location pages built to rank in their own town
- Role-based access so branches edit only their own
- Group-level reporting across every property
- Migration plan for the sites already out there
Standards
The bar we build to, before you ask us to.
These are the targets every Ketnal build is measured against at launch. Where a target cannot be met we tell you why, in writing, rather than quietly shipping past it.
- Mobile layout designed first, verified on real handsets
- Heading structure and landmarks that screen readers can follow
- Text contrast at WCAG AA or better across every surface
- Keyboard operable navigation, forms and menus
- Images sized and compressed, never uploaded raw
- Every form validated on the server as well as in the browser
Lighthouse performance90+
Core Web VitalsPass
Mobile usabilityNo issues
Contrast, WCAGAA
Targets, measured at launch and re-checked at every plan review. Not a guarantee of a Google ranking, which nobody can honestly offer.
Selected work
Live sites, real businesses.
9 of 60 projects shown
Nothing in that sector is published yet. Ask us for the private examples.
Questions
The things worth asking.
Timelines, ownership, rankings and what happens after launch. If yours is not answered here, call the studio.
Tell us what it needs to do.
Send us the outcome you want and we will come back with scope, timeline and investment. No pressure, and no charge for the thinking.