Social media marketing
Two channels run properly beat five run in a hurry.
Content produced in studio and campaigns managed against enquiries rather than follower counts. We would rather do fewer platforms well than tick a box on all of them.
Where we work
The channel matters less than the fit.
We start from where your customers already are, not from which platform is being talked about this quarter.
Still where most local buying decisions are influenced in South Africa. Best for community trust, events, and paid reach into a specific town.
Where the work has to look as good as it is. Best for anything visual: property, retail, hospitality, trades with a finished product worth showing.
The only channel that matters for most B2B. Best for professional services, engineering, consulting and anything sold to a procurement team.
TikTok
Reach without a following, if the content earns it. Best when you have process, craft or personality that is genuinely interesting to watch.
YouTube
The long-lived channel. A single good explainer keeps earning views and search traffic for years, unlike a post that dies in a day.
Google Business Profile
Not social, but it behaves like it and converts better than most of it. Posts, photos, hours and reviews all feed local search.
The content engine
Six formats that carry a month.
A month of content is not thirty ideas. It is six formats used well, planned on a calendar you approve before anything publishes.
The thirty second proof
One job, filmed properly and cut tight. Nothing sells a trade, a fabricator or an installer faster than watching the work actually happen.
Best on Instagram, TikTok, Facebook
The explainer nobody else bothers with
Five slides answering the question your sales team repeats every week. Saves and shares better than anything else, and it warms a lead before they call.
Best on Instagram, LinkedIn
The unglamorous middle
Process, setup, the part clients never see. It builds more trust than a finished photo because it is obviously not staged.
Best on Instagram, Facebook
The specific outcome
One project, the brief, what changed. Named where the client agrees, anonymous where they do not, never invented either way.
Best on LinkedIn, Facebook
The direct ask
A clear, dated offer with a single action. Used sparingly, because a feed that only ever sells gets muted, and a muted feed costs you reach.
Best as paid, on any channel
The question in the comments
Reply to a real question as its own post. It shows you are present, and it quietly proves you know the subject better than the competition.
Best on Facebook, Google Business Profile
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The retainer
What lands on your desk each month.
One calendar, approved in advance. One report, in language that says what happened rather than what was posted.
- A content calendar for the month, sent for approval before anything publishes
- Copy, graphics and short-form video produced in studio
- Scheduling and publishing across your agreed channels
- Paid campaign strategy, setup and weekly management
- Comment and message monitoring during business hours
- A monthly report on enquiries, messages and traffic from social
- Your advertising budget paid directly to the platform, never marked up
Follower counts are in the report. They are never the headline number, because you cannot bank them.
Questions
The questions worth asking.
Which platforms, who makes the content, what the budget covers, and how we decide whether any of it is working.
Let us run the channels properly.
Two channels done well will beat five done in a hurry. Tell us who you are trying to reach and we will tell you where they are.