Search visibility
Be the result they click, not the one they scroll past.
Technical SEO, local search and Google Ads run as one programme and reported against rankings and real enquiries. No guaranteed first positions, because nobody can honestly sell you those.
The battleground
Position is half the job. The listing does the rest.
Ranking third with a listing that answers the question beats ranking first with one that does not. Every element a search engine will show is something we write, structure and test.
- Title and description written for the click, within the length Google shows
- Structured data so reviews, prices and hours can appear
- Google Business Profile kept current, with real photos and hours
- Page speed, because a slow result is a bounced result
- Content that answers the question rather than circling it
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Illustration of the elements we control on a listing. Not a real search result, and not a prediction of position.
The work
Six streams, running every month.
SEO is not one task. It is six of them held together, and the reason single-tactic campaigns stall after the first month.
Technical foundations
Crawlability, indexing, Core Web Vitals, structured data, redirects and the errors in Search Console nobody has opened in a year.
Keyword and intent research
What your customers type, what they mean by it, and which of those searches actually end in somebody spending money.
Content built to rank
A page for each intent, written to be genuinely useful, structured so a search engine understands what it is for.
Local and Maps visibility
Google Business Profile, categories, service areas, photos, hours and review prompts. The fastest-moving lever for most local businesses.
Google Ads management
Campaigns built around commercial intent, with negative keywords maintained so you stop paying for searches that were never going to convert.
Reporting you can read
Positions against last month, traffic by channel, calls and direction requests, and the specific work done. In plain language.
Ninety days and onwards
What happens, and when to expect it.
Honest timelines. Local visibility usually moves first; competitive keyword positions are a three to six month programme, not a fortnight.
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01
Audit and baseline
Full technical crawl, current positions recorded, competitor gap analysis, and a written list of what is holding the site back ranked by impact. You get this document whether or not you continue with us.
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02
Fix the foundations
Speed, indexing, structured data, internal linking, and the Google Business Profile work. This is where the fastest movement tends to come from, particularly on local and Maps searches.
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03
Build the pages that earn
New and rewritten pages, one per commercial intent, each one built to answer a specific search properly. Paid campaigns run alongside to bring enquiries in while the organic work compounds.
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04
Measure, adjust, repeat
Monthly reporting against the baseline, with the following month's priorities set from what actually moved rather than from a template. Keywords that plateau get diagnosed, not quietly dropped from the report.
Google Ads
Buy the demand while you earn it.
SEO compounds but takes months. Ads work immediately and stop the day you stop paying. Run together, ads fund the enquiries while the organic asset is being built underneath.
- Campaigns structured around commercial intent, not broad category terms
- Negative keyword lists maintained weekly, so you stop funding dead searches
- Landing pages built for the campaign rather than pointing at the homepage
- Conversion tracking wired to enquiries and calls, not to page views
- Your advertising budget paid directly to Google, never marked up by us
Where a typical month goes
An illustration of how we split effort on a combined programme. Yours is set from your audit, not from this chart.
Technical and on-page30%
Content production30%
Local and Maps15%
Paid campaign management15%
Reporting and review10%
Questions
What everyone asks about search.
Timelines, guarantees, reporting and how paid and organic fit together. Answered without the usual hedging.
Find out where you actually rank.
We will run the audit, record your current positions and send you the written findings. You keep the document either way.